By August this year foreign shoppers had spent a trillion won in its stores, a third of everything sold at the tills. We went to the Myeongdong flagship to see why, and to learn how the tax refund at the counter works before you get there.
Written by the Kverything editors. Photograph by Unsplash contributors.
Every story belongs to one. The names are single Korean words; the colours are obangsaek, the five directional colours, and their in-between shades.
The calendar writes a third of the magazine. Holidays, exam day, comebacks, pop-up closings and the first snow come back every year with a new story each time.
Pick one or add your own. We read every answer on Monday; the thing named most becomes a story the week after.
104 answers so far this week. One vote each; you can change it.